Two inspiring and instructive days

12-13 June: SEK 9 900 excl VAT - Buy tickets for two days

12 or 13 June: SEK 4 995 excl VAT - Buy tickets for one day

Tell us what or who you would like to see at this year’s conference 

2018 Program

Nordic Media Insights will continue with its focus on how the media and marketing industry needs to develop in order to keep the grip on the audience and the money. This year we will focus even more on tech and how it can be used to bring value to both the company and the customer. The program will also focus on amazing content, advertising, new business opportunities and much more. 

The 2018 program tracks are: 

• Robotics and Artificial Intelligence 
• Great Branded Content & Native Advertising 
• New & Adjacent Business Opportunities 
• Increasing Consumer Revenues 
• Digital & Interactive Storytelling 
• What's Next for Programmatic Advertising?


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Welcome

Daniel Weilar, moderator

10min

The (Winding) Path to Sustainable Media

Brian Morrissey, President & Editor-in-chief, Digiday Media

35min

CNN – Invitation to the future

Inga Thordar Executive Editor of CNN Digital Worldwide

Petra Malenicka SVP of Advertising Sales, Europe and the Americas, CNN International

Rob Bradley VP, Digital Commercial Strategy & Revenue, CNN International Commercial

Chat with moderator Daniel Weilar. 

35min

Coffee Break

30min

How to build natural and delightful voice experiences

Max Amordeluso, Lead Evangelist for Amazon Alexa in Europe

25min

Parallel Break-Out Sessions

ROBOTICS & AI: 

Unleash exponential efficiency with Robotic Process Automation & Artificial Intelligence – Abhijit Arun Tuljapurkar, Robotics & Cognitive Automation Lead, Deloitte

BRANDED CONTENT & NATIVE: 

The Future Is Native – Unique insights from the worlds largest Native Study – Lotta Tjulin Thörnqvist, Creative Sales Manager, Schibsted Brand Studio

CONSUMER REVENUES: 

How Storytel grow revenue – Ingrid Bojner, CCO på Storytel

25min

Parallel Break-Out Sessions

ROBOTICS & AI: 

Why your newsrooms next recruitment should be a robot – Sören Karlsson, CEO United Robots

BRANDED CONTENT & NATIVE: 

Hyper Local – The power of contextual native – Ricki Petrini, Head of Content Marketing, Mediekompaniet

CONSUMER REVENUES: 

How to use machines to become relevant, personalized and drive reader revenue in a local media environment – Thomas Sundgren, Head of Platforms, and Magnus Engström, Head of data strategy, Mittmedia

25min

Lunch

60min

PANEL: The future of data after GDPR

Dilem Guler, Business Director, Bonnier News Sales

Kristina Juhlin, Managing Director, Dentsu Data Services & Amnet

Daniel Ahlbert, CEO Netric Sales

60min

Parallel Break-Out Sessions

ROBOTICS & AI: 

Building a lucrative business based on data – Sami Lahtinen, CEO på Data Refinery

BRANDED CONTENT & NATIVE: 

How to revolutionize commercial storytelling and create organizations for the future – Anna Arvidsson and Nicklas Hermansson, Bonnier News Brand Studio

CONSUMER REVENUES: 

Journalism worth paying for – Fredric Karén, publisher Svenska Dagbladet: Journalism worth paying for

25min

Parallel Break-Out Sessions

ROBOTICS & AI: 

The HARD parts about automating journalism –Jens Finnäs, Founder and CEO Journalism Robotics and operator of Newsworthy

BRANDED CONTENT & NATIVE: 

Blockchain in the Media Landscape – Rickard Lawson, Head of Publisher Relations, Strossle

CONSUMER REVENUES: 

OTT: What attracts the consumer wallet & how can you stay local on a global market – Marie Nilsson, CEO and founder, Mediavision

40min

Coffee Break

25min

Digital subscription success stories

Steffen Damborg, Expert Advisor, WAN-IFRA Global Advisory


25min

Beyond Infinity

Alec Sokolow, storyteller and screenwriter (Toy Story, Cheaper by the dozen, Skylanders, etc)

35min

Round up

Daniel Weilar, moderator

10min

Networking: Drinks & Snacks

90min


Welcome

Daniel Weilar, moderator

10min

GDPR and Adblock: The business opportunity for publishers

Thomas Mendrina, General Manager International, Sourcepoint Technologies Inc

25min

How to use social media platforms as a powerful toolkit

Eleni Stefanou, Social Producer, Guardian News & Media

35min

Coffee Break

40min

Global Themes, Local Language

Alex Unitt, Associate Commercial Director, Condé Nast International

25min

​ Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: 

Play next episode: the global story of a Nordic streaming service – Fredrik Ljungberg, Program Director, Viaplay & Viasat Nordic

WHAT’S NEXT FOR PROGRAMMATIC: 

The Four Pillars of Programmatic – Maya Garkusha, Founder Programmatic Consulting

NEW & ADJACENT BUSINESS OPPORTUNITIES: 

Finding new ways to monetize your visitors – Ulrika Ek, CEO of Nyheter24-Gruppen

25min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: 

How digital storytelling opened the doors of The Royal Swedish Opera to a broader public – Roland Williams, Creative Director, HiQ

WHAT’S NEXT FOR PROGRAMMATIC: 

Post GDPR – New challenges in the digital era – Alexander Jute and Johanna Spjuth, MarLaw Law Firm

NEW & ADJACENT BUSINESS OPPORTUNITIES: 

Return on Influencer investment – Tor Rauden Källstigen, CEO, and Klara Riddermark, marketing manager, Signal Signal

25min

Lunch

60min

Future Proofing: Key trends that are changing the cultural landscape​​

Jim Cridlin, Global head of innovation, Mindshare

30min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: 

The Worlds’ first total video currency – fuelling the TV and Video business – Magnus Anshelm, CEO of MMS

WHAT’S NEXT FOR PROGRAMMATIC: 

The Programmatic Renaissance for DOOH is here, and it's now – Alp Ayhan, Business Development Director & DOOH Specialist, Platform161

NEW & ADJACENT BUSINESS OPPORTUNITIES: 

Branded Content & Native works great and grows fast – so what’s next? – Alexander Sattelmaier, Founder & CEO, SUNT

25min

Parallel Break-Out Sessions

DIGITAL & INTERACTIVE STORYTELLING: 

How to create value and tell stories in AR and VR – Anders Ribbing, CEO & Partner, Vobling

WHAT’S NEXT FOR PROGRAMMATIC: 

Programmatic, behind the scenes – Robert Johansson, Head of product & platform, Schibsted Media Group

NEW & ADJACENT BUSINESS OPPORTUNITIES: 

Podcast – the Future Revenue – Louise Lundgren, Head of B2B and Relations, Bauer Media

25min

Coffee Break

15min

Round table discussions

Moderator Daniel Weilar.

45min

PANEL: Future solutions for the publishing industry

Jacob Lovén, Head of Innovation OMD Sweden and creator of Den Digitala Draken

Stephen Byrne, Senior Business Development Director, Nordics at SpotX

Ricki Rebecka Petrini, Head of Content Marketing, Mediekompaniet

Nico Lumma, Managing Partner at Next Media Accelerator, Hamburg

35min

Round up & Thank you

Daniel Weilar, moderator

10min

Confirmed 2018 Speakers

​Brian Morrissey
President and editor-in-chief of Digiday Media

The (Winding) Path to Sustainable Media

Brian Morrissey is the president and editor-in-chief of Digiday Media, a vertical media company with publications devoted to media, fashion and luxury, and finance. Prior to joining Digiday in 2011, Morrissey was digital editor at Adweek for six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences in the United States and Europe. He has nearly a decade of experience in the industry, writing previously for DM News, ClickZ and Silicon Alley Reporter. He’s a graduate of the Columbia University School of Journalism.

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Ingrid Bojner
CCO at Storytel

How Storytel Grow Revenues

Ingrid Bojner, Chief Commercial Officer at Storytel, will talk about how the fast growing company increases subscription revenues through a combination of marketing, building categories, data driven insights and traditional crafts.

The Storytel Group consists of two parts, Streaming and Publishing. The Streaming business area offers subscriptions for audio books and eBooks under the Storytel and Mofibo brands, currently in Sweden, Norway, Denmark, Finland, Iceland, The Netherlands, Poland, Russia, Spain, India, the UAE and Turkey. It also includes audio book publishing which is mainly under the imprint Storyside. The audio book publishing business also includes brands such as Storytel Originals, Storytel Dox and Storytel Brief. The Publishing business area is carried out through the Swedish publishing houses Norstedts, Storytel Publishing, and the Danish publisher People's Press and includes the children’s literature and young adult brands Rabén & Sjögren and B.Wahlströms as well as Norstedts Kartor.

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Inga Thordar
Executive Editor of CNN Digital Worldwide

CNN – Invitation to the future

Inga Thordar is the Executive Editor of CNN Digital Worldwide, overseeing all international news, sport and programming teams. Thordar oversees teams of journalists in London, Hong Kong, Abu Dhabi, Lagos and NY who produce, write and distribute CNN's multi-platform journalism globally across an array of digital platforms. She was previously Senior Editor on BBC World bringing together TV and digital production teams and commissioning. Thordar edited the BBC's news front page as well as lead digital innovations on both TV and radio platforms. Prior to that, she led a team of video journalists at the BBC who used the latest technology available to create innovative quality videos for digital and TV properties. An Iceland native, Thordar is based in London and a graduate of SOAS, University College London and the University of Iceland.

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Thomas Mendrina
General Manager International, Sourcepoint Technologies Inc

GDPR and Adblock: The business opportunity for publishers

Whether due to GDPR or ad blocking, a significant percentage of users opt out of advertising or the usage of personal data. This presents publishers with a significant challenge in maintaining advertising revenue levels. But there are successful tactics for convincing users to compensate publishers by listening to user preferences and providing consumers with choice.

Thomas Mendrina

Headquartered in New York and with office in Berlin, London and Seattle, Sourcepoint provides premium publishers with content compensation alternatives that foster more open, balanced and transparent value exchanges with consumers. Founded by technology veterans and backed by Spark Capital, Foundry Group, Accel Partners Europe and Greycroft, Sourcepoint was founded to meet the expanding compensation challenges faced by premium publishers.

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Nico Lumma
Managing Partner at Next Media Accelerator, Hamburg​

PANEL: Future solutions for the publishing industry

Nico Lumma works as Managing Partner of Next Media Accelerator in Hamburg. He hasn't been offline since 1995 and has a keen interest in media innovation. Nico founded the think tank D64 – Center for digital Progress 7 years ago and gives impulses for the political debates in Germany. Nico's former positions include Director Social Media at the leading creative agency Scholz & Friends and COO of incubator Digital Pioneers. Nico has been blogging since 2003 and got published as a columnist for handelsblatt.com and bild.de.

Nico usually talk about: "Everything changes constantly – how to reach your customers in the future!"

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Kristina Juhlin
Managing Director, Dentsu Data Services & Amnet

PANEL: The future of data after GDPR

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Marie Nilsson
CEO & Founder, Mediavision

OTT: What attracts the consumer wallet & how can you stay local on a global market

The Nordic video market is in the midst of transformation, from traditional broadcast to OTT. The implications of this are many, but one thing is pretty obvious: The consumers like what they see, and they do not mind paying for it.

Mediavision is analyzing the market and this presentation will focus on different drivers; what attracts the consumer wallet, how can you stay local on a global market and what to expect for the next couple of years?

Marie Nilsson

Marie Nilsson is the CEO and founder of Mediavision, a team of creative problem solvers who convert over 20 years of experience into strategy and smart business decisions. Using insight, analysis, and vision, Mediavision help their customers navigate on markets characterized by rapid changes for both actors and consumers.

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Daniel Ahlbert
CEO Netric Sales

PANEL: The future of data after GDPR

Netric provides the largest sell side solution for premium publishers across the four Nordic countries.

Netric represents Rubicon Project, being the leading independent advertising marketplace that connects sellers across a global and Nordic landscape of trusted, high-quality buyers. We support the market with a superior service layer as analysis and advice are key elements in getting the most value out of each impression.

The Rubicon Project Advertising Automation Cloud brings buyers and sellers closer together on a robust advertising technology platform. One of the largest cloud and Big Data computing systems in the world, the Automation Cloud leverages over 50,000 algorithms and analyzes billions of data points in real-time.

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Jacob Lovén
Head of Innovation OMD Sweden and host, creator and producer of Den Digitala Draken

PANEL: Future solutions for the publishing industry

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Eleni Stefanou
Social Platforms Editor, Guardian News & Media

How to use social media platforms as a powerful toolkit

Eleni Stefanou has worked in digital media for over nine years. She established the British Film Institute's social media strategy and now works at the Guardian, producing off-platform journalism and helping to define new forms of storytelling. She is currently focused on rolling out the Guardian's Instagram strategy and helping the organisation reach younger audiences.

Eleni Stefanou

Eleni Stefanou has worked in digital media for over nine years. She established the British Film Institute's social media strategy and now works at the Guardian, producing off-platform journalism and helping to define new forms of storytelling. She is currently focused on rolling out the Guardian's Instagram strategy and helping the organisation reach younger audiences.

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Stephen Byrne
Senior Business Development Director, Nordics at SpotX

PANEL: Future solutions for the publishing industry

Stephen Byrne

Stephen Byrne is responsible for growing SpotX business in the Nordic region, working with premium publishers, broadcasters and media owners.

Built for optimal efficiency in the complex video ad landscape, SpotX’s video ad serving platform empowers publishers to simplify workflows while maximizing yield.

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Alex Unitt
Associate Commercial Director, Condé Nast International

Global Themes, Local Language

In this session, Condé Nast International Commercial will talk about the challenges and opportunities of it’s multi-market business, rooted in heritage and local nuance, but with a unified global outlook. From an Editorial, Product and Commercial standpoint, the company is evolving fast to meet the needs of global audiences and advertising partners.   

Alex Unitt

Alex Unitt is Associate Commercial Director of Condé Nast International Commercial, with responsibility for the development of CNI’s commercial activities, across the 26 markets in which Condé Nast International operates. 

He joined CNI from Time Inc., where he was Commercial Director of the EMEA region. Alex also held the positions of Advertising Director at Monocle and Head of Commercial Delivery at BBC Global News. Alex started his media career in media planning at Universal McCann.

The Condé Nast International team’s main focus is on bringing best-in-class content solutions to global clients, enabling them to harness the power of one of the world’s largest publishing entities with creative consistency and local relevance.

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Alexander Jute and Johanna Spjuth
Lawyer and Partner, MarLaw Law Firm, and associate at MarLaw Law Firm

Post GDPR – New challenges in the digital era

The General Data Protection Regulation (GDPR) is finally here. However, the European Commission’s strategy to adapt a single market to the digital era will continue with additional legislative products. So, what happens next? And what new legislative initiatives and challenges are we facing?

Alexander Jute, Lawyer and Partner at MarLaw Law Firm, is specialized in IT Law, Privacy law (GDPR), marketing and intellectual property law. Alexander has a solid experience in legal counselling focusing on tech and growth in the digital market and is frequently assigned to deal with matters related to contract law as well as litigation and arbitratrion.

Johanna Spjuth, associate at MarLaw Law Firm, specializes mainly in IT law, Privacy law and IP-matters.

Alexander Jute and Johanna Spjuth

Alexander Jute, Lawyer and Partner at MarLaw Law Firm, is specialized in IT Law, Privacy law (GDPR), marketing and intellectual property law. Alexander has a solid experience in legal counselling focusing on tech and growth in the digital market and is frequently assigned to deal with matters related to contract law as well as litigation and arbitratrion.

Johanna Spjuth, associate at MarLaw Law Firm, specializes mainly in IT law, Privacy law and IP-matters.

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Robert Johansson
Head of product & platform, Schibsted Media Group

Programmatic, behind the scenes

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Dilem Guler
Business Director, Bonnier News Sales

PANEL: The future of data after GDPR

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​Louise Lundgren
Head of B2B and Relations, Bauer Media Group​

Podcast – the Future Revenue

We’re in the middle of an audio boom. Investments in audio media are constantly beating standing records. Tech innovation within audio, like voice controlled devices, is booming. On top of this, never before has there been so much consumption of audio such as podcasts. Every week 1.7 million Swedes listen to podcasts.  Welcome to a session that will guide you through why and how podcasts can increase your revenue. 

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Anders Ribbing
CEO & Partner, Vobling

How to create value and tell stories in AR and VR

Vobling was founded in 2015 and is now an industry leader in the production of virtual reality, augmented reality and 360 video. Based in Stockholm and Manila, Vobling help companies create value for both themselves and their customers through the use of VR and, AR related technology.

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Roland Williams
Creative Director at HiQ

How digital storytelling opened the doors of The Royal Swedish Opera to a broader public

Roland Williams of HiQ will share how digital storytelling continues to transform user-centric design and which measures were taken to open the doors of The Royal Swedish Opera to a broader public, via an app. Roland will explain what fueled their work with inclusion and dive into a myriad of cases to explore the art of digital storytelling, including his encounters with the grandfather of the medium, Dana Atchley.  

Questions this talk will answer:

How can digital storytelling be used to empower brand experiences? 

What is Brand EQ and why is it the nexus of digital storytelling?

What are the origins of digital storytelling? 

Roland Williams

Roland Williams is passionate about business, people and technology. At HiQ, his work with digital and interactive storytelling and brand integration has helped a wide range of companies to engage their customers with immersive experiences. Now renowned for his creative insights and award-winning expertise with service design teams, Roland’s career began as an interactive designer at IBM. He has also held creative roles at The Kreab Group and the world headquarters of The Coca-Cola Company.


 

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Petra Malenicka
SVP of Advertising Sales, Europe and the Americas, CNN International

Petra Malenicka is the Senior Vice President of Advertising Sales, Europe and the Americas at CNN International. She is responsible for advertising revenue generated across mature markets of Europe, North and Latin America on all CNN platforms, TV, digital, social as well as Great Big Story. 

Petra began her career at CNN International in 2004 as Account Director, Ad Sales for Central Europe and France and took over responsibility for the Swiss market in 2006. She was promoted to Sales Director for Germany, Austria and Switzerland in 2009. In 2013, Petra was made Vice President of advertising sales for Western Europe – the first time that all markets were brought together under single leadership.
Prior to CNN, Petra implemented and managed the interactive television sales department at TPS France (La Télévision par Satellite). She began her media career in 1994 developing the programming barter business for Time Warner and later managed Ad Sales departments for the group's themed channels in Central Europe. A French-Swedish citizen, Petra speaks French, English, Swedish, Russian and Czech. She holds a Master’s Degree in Economics from the Sorbonne.

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Rob Bradley
VP, Digital Commercial Strategy & Revenue, CNN International Commercial

Rob Bradley is Vice President, Digital Commercial Strategy & Revenue, at CNN International Commercial, leading the organisation’s international strategy for digital monetisation and innovation.

Since he joined CNN in 2015, Rob has built and led a global team of digital experts, data and optimisation specialists, programmatic and operations personnel to work with CNNIC’s advertising and Content Sales teams in understanding and unlocking CNN’s digital audiences for commercial partners. He has formed partnerships with major tech providers to bring new solutions to CNNIC’s digital offering and drive double digit growth.  

Throughout his 14 years in digital advertising, Rob has embraced disruption and pioneered the way that media owners reach and target audiences in their own environment and off platform in the fast-changing digital space. Previously, at IDG, Rob developed and took to market the UK’s first full-service publisher trading desk. Rob also previously worked in business development at Fox International Channels. 

An industry expert, Rob has spoken at many events such as Google’s inaugural programmatic summit in China, Ad Week Europe, ICEE Fest, Digiday Publisher Summit and DMexco, and has been published in titles such as The Drum and Digital Market Asia. 

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Alp Ayhan
Business Development Director & DOOH Specialist, Platform161

The Programmatic Renaissance for DOOH is here, and it's now

Programmatic Digital Out Of Home has the second highest expected growth in Programmatic buying after Mobile and will play a pivotal role in this channel's future as it will boost other digital channels, allowing brands to take a big step in the direction of data-driven cross-channel storytelling. Alp Ayhan from Platform161 will present what’s next in DOOH through cases, numbers and practical do's and don'ts as the first mover in Europe of Programmatic DOOH in 2014.

Alp Ayhan

Programmatic Digital Out Of Home has the second highest expected growth in Programmatic buying after Mobile and will play a pivotal role in this channel's future as it will boost other digital channels, allowing brands to take a big step in the direction of data-driven cross-channel storytelling. Alp Ayhan from Platform161 will present what’s next in DOOH through cases, numbers and practical do's and don'ts as the first mover in Europe of Programmatic DOOH in 2014.

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Sami Lahtinen
CEO of Data Refinery (Aller Media)

Building a lucrative business based on data

In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. August 2017, after ramping up successful business operations in Finland, Aller Media made the decision to establish an independent internationally operating company (Data Refinery Ltd.). 

Sami will share the key success factors of building an international, monetizable, data science driven and profitable data service. 

Sami Lahtinen

Sami Lahtinen has worked with data and analytics for more than 15 years and is CEO of Data Refinery Ltd. since August 2017. Sami also has several years of management experience within big Finnish companies such as Business Unit Director at Fonecta, a large Finnish media company.


 

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Tor Rauden Källstigen & Klara Riddermark
CEO and marketing manager, Signal Signal

Return on Influencer investment

Spoken media channels are becoming increasingly important in the modern media universe. But insight and analysis of podcasts, Youtube, radio and TV has been close to impossible – until now. Learn how spread your word in spoken influencer media, in this talk by Tor Rauden Källstigen, CEO & Founder, and Klara Riddermark, Marketing Manager of Signal Signal.

The lecture will feature several cases of successful influencer marketing campaigns, and you'll understand how to define KPI's and do the right research. And of course – how to avoid common mistakes.

Signal Signal is a Stockholm based company with a new approach for media monitoring of spoken influencer channels.The startup is analyzing hundreds of hours of content every day, automatically, thanks to the latest speech-to-text technology. 

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Alexander Sattelmaier
Founder & CEO, SUNT

Branded Content & Native works great and grows fast – so what’s next?

Branded Content & Native are among the hottest formats and topics in digital media and advertising since a while back now. But with all the hype it’s not only revenues that are growing, but so are the different formats, definitions, technological possibilities – and competition. Who writes the best content? Should all publishers start big content studios or will all brands become publishers? How can growth, quality and performance be balanced? Will native end up like display?

This talk aims to help you understand the market and key trends driving its future so you can make the best decisions. 

Alexander Sattelmaier

Alex has worked with business transformation, strategic planning and business development across industries including consulting, media and finance. As a big sceptic of existing mainstream digital advertising formats, he caught himself more and more often consuming sponsored content – willingly! That’s why he started SUNT - aiming to enable a scalable and efficient distribution of true native content that works for users, publishers and advertisers alike.

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Jim Cridlin
Global head of innovation, Mindshare

Future Proofing: Key trends that are changing the cultural landscape

Key trends that are changing the cultural landscape + Deep-dives into 3 areas of opportunity for brands.

Jim Cridlin

In this role, Jim is responsible for our originating, sourcing and delivering Mindshare’s innovation roadmap across the organization. His role is to ensure that Mindshare is continuously one step ahead of its peers and competitors by leading Mindshare’s efforts in the next wave of digital disruption and marketing (e.g., the Internet of Things, wearable technology and connected devices). He ensures Mindshare is at the cutting-edge of capability and constantly exploring, if not originating, the latest and greatest innovation. 
 
Jim brings over 20 years of industry experience to his role, with brand management and consumer insights roles at Kraft and Pepsi, and at various agencies.    He has extensive experience in digital, brand marketing, and in-store marketing across CPG and technology verticals.  
 
Prior to Mindshare, Jim led the digital and social teams at Razorfish/Digitas for Motorola and Kraft, while also serving as a director of digital strategy.  Before Razorfish, he led the Intel and Mars Pet Food in-store and national promotions marketing teams at Catapult Marketing in Los Angeles.  
 
Cridlin holds a MBA from Northwestern University’s Kellogg School of Management and a BA in Communications from Hanover College.   He currently lives in London, is an active runner, and enjoys the outdoors.

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Max Amordeluso
Lead Evangelist for Amazon Alexa in Europe

The voice and speech recognition technology market is expected to grow explosively in the coming years, and Amazon is leading the way in making spoken language the next user interface. Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers, and demonstrate how they can build natural and delightful voice experiences for customers. Max has held several technical leadership roles during a career spanning over 15 years—prior to his current role he led the teams that brought Alexa Skills Kit to United Kingdom and Germany, and spent the previous two years leading the Solutions Architects team for Amazon Web Services in Europe. Max is passionate about topics including Human Computer Interaction, the Internet of Things and the materialization of science fiction predictions.

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Alec Sokolow
Screenwriter (Toy Story, Cheaper by the dozen, Skylanders, etc)

Beyond Infinity

We are all storytellers in one way or another. Either by creating our own stories or by helping other people tell their stories. And we do this with archetypes that have the ability to become brands, transcending the very story they exist in to represent something bigger. An ethos. A morality. A dream or aspiration. A hero’s journey.

Alec Sokolow will share his own experience and lessons learned on helping to tell stories that have traveled around the world. 

Alec Sokolow

American screenwriter Alec Sokolow has worked on such projects as the movies Cheaper by the Dozen, Toy Story, Money Talks, and Garfield: The Movie. In 1995 he was nominated for the Academy Award for Best Writing (Original Screenplay) for his work on Toy Story.

Alec Sokolow and his writing partner Joel Cohen have also had a huge hit with Activision’s video game Skylanders.

At Nordic Media Insights, Alec Sokolow will talk about the inherent human need for stories and the creation of heroic characters that can become brands. 
We are all storytellers in one way or another. Either by creating our own stories or by helping other people tell their stories. And we do this with archetypes that have the ability to become brands, transcending the very story they exist in to represent something bigger. An ethos. A morality. A dream or aspiration. A hero’s journey.

Alec Sokolow will share his own experience and lessons learned on helping to tell stories that have traveled around the world. 

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Ulrika Ek
Vice President & Head of Business Development, Nyheter24-Gruppen

Finding new ways to monetize your visitors

Other than the classic display and native advertising. Ulrika Ek, CEO of Nyheter24-Gruppen, shares their experience with lead generation – how you with engaging content can turn readers into paying customers.

Ulrika Ek

Ulrika Ek is CEO of Nyheter24-Gruppen. A fast growing media house, aimed towards the young "millennial" target groups (18-44 år). She has a background within journalism and editorial content, and has also throughout her carer worked with business and product development at digital companies.

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Abhijit Arun Tuljapurkar
Robotics & Cognitive Automation Lead at Deloitte

Unleash exponential efficiency with Robotic Process Automation & Artificial Intelligence

What is your Intelligent Automation Strategy?

How to create a meaningful impact at strategic as well as tactical level of your organization?

Get inspired with real examples of Robotic Process Automation and Machine Learning in action.

Abhijit Arun Tuljapurkar

Abhi leads the Robotics & Cognitive (R&CA) Automation practice for Deloitte Digital in Denmark. He has been a key player in evangelizing and shaping the Intelligent Automation Nordic market. He focuses on developing and implementing an enterprise Automation Strategy and linking it into the Digital Operating Model at several of Deloitte’s global clients. He has lead and implemented transformative Human_Tech solutions projects in 18 different countries. Abhi is a Digital optimist and likes to believe that he is on the “right side” of the Digital Paradox. 

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Maya Garkusha
Founder & Principal Consultant, Programmatic Consulting Nordic ​

The Four Pillars of Programmatic

Technology is changing how we buy and sell media. It has already changed the approach through what is called programmatic buying. But what does this mean in practice for advertisers? More accurate, easier or more expensive? The perception is broken when the whole point of programmatic purchase was to buy the right audience at the right price at the right time with the right message. But is it even possible when these features are usually done by different players today (advertising agency, search agency, media agency)? And is it enough to understand how the technology works to put a media strategy into bought channels?

Maya Garkusha

Maya Garkusha is the founder of Programmatic Consulting, a boutique consulting firm which aims to simplify programmatic media for buyers. The company’s offering include helping advertisers with bespoke technical and operational audit of programmatic buying, setting up in-house operation and in some cases acting as an interim media buying operations team for agencies and brands. 

Maya Garkusha has worked with biddable media for 8 years and started her career  with paid search at a price comparison site in London. In 2013 she made the shift from search to programmatic just when the technonolgy started to make it’s way to the nordic region. 

She has held several different positions at agency side, latest as Head Of Programmatic at GroupM Sweden where she was responsible for the development of  the programmatic offering  as well as the operational team. 

Maya has also been involved in different organisations to drive change  in the industry. One of them being IAB Sweden where she acted as the Chairwoman for Programmatic task force between 2015-2017. Last year she was namned as ”50 women in Ad tech you should know” by an international  event organization in London.

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Fredrik Ljungberg
Program Director, Viaplay & Viasat Nordic​

Play next episode: the global story of a Nordic streaming service

Since debuting its first original series less than two years ago, MTG has rapidly become a leading actor on the Nordic content stage. With 12 additional series premiered (and 41 more planned or in production), the company’s streaming service Viaplay today engages audiences for 32 hours every month and shares the spotlight with international digital giants. This is the story of how exclusive content creates a unique advantage – and why MTG’s local storytelling is now leading to global story-selling.

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Fredric Karén
Publisher, Svenska Dagbladet

Journalism worth paying for

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Rickard Lawson
Head of Publisher Relations, Strossle

Blockchain in the Media Landscape

Blockchain technology has the power to be a game changer for the media industry. Distributed systems can impact the way journalism is financed, the role of advertising and handling data post GDPR - and thats just the start.This talk will explain and demystify blockchain and look at some interesting initiatives for the next generation of online media.

Rickard Lawson

Rickard Lawson is a business developer with long experience in the media industry. He’s successfully helped launch companies in the nordics working with brands such as Discovery Channel, Red Bull and Getty Images before joining Strossle.

When not out fishing or skiing the backcountry of the Norwegian Mountains Rickard is often seen at conferences and seminars, on panels and in print talking about how companies can build a sustainable future, how understanding millennials is the key to future growth and why the dawn of Artificial Intelligence, Robots and Blockchain is an opportunity - not a threat.

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Magnus Anshelm
CEO of MMS

The Worlds’ first total video currency – fuelling the TV and Video business

This presentation will firstly, take us through the process of building a total video currency together will media industry. Secondly, focus will be on how the currency today contributes by making it possible for advertisers and media agencies to optimise their ROI using all four screens. Finally, we will take closer look at the future for the total video currency.

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Lotta Tjulin Thörnqvist
Creative Sales Manager, Schibsted Brand Studio

The Future Is Native – Unique insights from the worlds largest Native Study

Our century-old bet on quality content and journalistic expertise is key to transform our advertisers brand value today, deliver a prime user experience and provide new revenues. Schibsted Brand Studios Lotta Tjulin Thörnqvist will give you insights in what trends Schibsted sees when it comes to publishing and content marketing. You will also get a sneakpeak of Schibsted Native Study, giving you unique insights from a study based on data from 16 advertisers and over 20 000 respondents answering advertising effects with native and what content drives sales and brand awareness. 

Lotta Tjulin Thörnqvist



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Thomas Sundgren
Head of Platforms, Mittmedia

​How Mittmedia uses machines to become relevant, personalized and drive reader revenue in a local media environment

One of Mittmedias core projects is to drive reader revenue by using machine learning to understand customer demand and become more relevant by creating an autonomous personalization and lean chain of production of local journalism. Business logic, relevancy, machine learning and project results will be presented and discussed.

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Steffen Damborg
Expert Advisor, WAN-IFRA Global Advisory

Digital subscription success stories

Steffen Damborg will present global cases of digital news medias that successfully focus on the digital subscription business model. The latest research shows, that different content types have different functions in the news paper’s digital customer journey. The way publishers normally attract new eye balls to the homepage are counter-productive to building audience and reader revenue. This calls for new editorial KPIs and a change in the way news rooms produce and present editorial content.

Steffen Damborg

Steffen Damborg (MBA) is a Digital Director and board member with more than 10 years of experience in all aspects of running an online business in the Scandinavian media market, and a digital disruption specialist. Currently his focus is on the DIGITAL TRANSFORMATION of the media industry, different aspects of online media publishing, strategic development and emergent approaches towards new sustainable digital business models in the disrupted Nordic region media market. In 2016 he was appointed Group Discussion Leader within the area of the Business of Media & Entertainment at Harvard Business School.

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Ricki Rebecka Petrini
Head of Content Marketing, Mediekompaniet

Hyper Local – The power of contextual native

Why settle for brand-safety? Now it’s time to go local and think user-friendly.

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Sören Karlsson
CEO United Robots

Why your newsrooms next recruitment should be a robot

Sören Karlsson, CEO of Swedish startup United Robots shares user cases on how automated content changes working methods and organization in newsrooms around Sweden. How publicists build new services, find new valuable content for their readers and increase web traffic. Correctly used, automation in the newsroom can increase visitor loyalty and drive conversions to Push Services - and, not least, save money.

Sören Karlsson


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Jens Finnäs
Founder and CEO Journalism Robotics Stockholm and operator of Newsworthy news service

The HARD parts about automating journalism

Is it possible to automate the process of finding local news? For two years J++ Stockholm has been developing Newsworthy, a highly automated news service that finds local stories in data using statistical models for anomaly detection. With minimal effort the company is able to find hundreds of stories every month. 

How did we do it? This won't be another lofty session about "robots", "AI" and "NLG", but an honest review of the truly hard parts about automating journalism. 

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Anna Arvidsson and Niklas Hermansson
Head of Bonnier News Brand Studio and Head of Storytelling

How to revolutionize commercial storytelling and create organizations for the future

How can commercial storytelling add value to the readers and not just be an “ad”. And how can you optimize your work flow to become ready for tomorrow’s business.

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Some of 2017's speakers

Hanna Stjärne
CEO of Sveriges Television

Jenny Hermansson
Managing Director, Spotify Nordics

Melissa Bell
Publisher of Vox Media and cofounder of Vox.com

Joseph Kahn
Managing Editor of The New York Times

Fiona McKinnon
Founder of Turn Left Digital and General Manager at The Pangaea Alliance

Peder Bonnier
CEO and co-founder of KIT.se

Jonas Ibsen Brynildsrud
CEO at VG Partnerstudio

Daniel Weilar
CEO and co-owner of Nyheter24-Gruppen (News24-Group), Chairman of the board IAB Sweden

Marcus Rich
CEO of Time Inc UK

Karin Almers
Temp. CRM Manager at Aftonbladet, previously CRO and Campaign Manager

Peter Wolodarski
Editor-in-chief of Dagens Nyheter

Townsend Feehan
CEO of IAB Europe

Conference venue

Münchenbryggeriet / The Brewery
Torkel Knutssonsgatan 2
Stockholm, Sweden

12 - 13 June, 2018

Register now

Contact us

Fredrik Svedjetun
@Svedjetun fredrik.svedjetun@resume.se

Editor in Chief

Phone: +46 70 576 15 29

Johan Laur
johan.laur@resume.se

Partner sales

Phone: +46 708 55 55 08